HOW AI IMPROVES LEAD NURTURING IN PERFORMANCE MARKETING

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

The Function of Push Notifications in Mobile Efficiency MarketingAs a strictly permission-based tool, press messages are extremely effective and must be tailored to certain customer groups. Customization is the vital to effective push advertising and marketing and can drastically boost reaction rates, specifically during onboarding.One of the most